DENMARK’S MINISTER AND 3 MAJOR DANISH CEO ABOUT CIIE
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STORY
Denmark’s Minister for Food, Agriculture and Fisheries Rasmus Prehn opened a 500 sqm pavilion ever in China at CIIE – 4th China International Import Expo.
“For many years, we have experienced a great match between the Chinese customer demands and the Danish high quality food products”, said the Danish Minister as part of the “LIVE” participation at the pavilion from DI Danish Industries headquarter in Copenhagen, Denmark.
Three major and long time partners with China also participated.
“We are proud to be the leading Danish butter cookie producer in China” says Kelsen Butter Cookies Group CFO Mads Waage Petersen: “We have been doing business in China for many years, but we see the exhibition as an opportunity to build even stronger relations with our partners in China”.
Danish Crown delivers around 25% of all pigs sold in China. Jais Valeur, Group CEO of Danish Crown says: “For us, the key focus in China is, of course, to serve Chinese consumers with the products that they prefer. We can see a new trend now lately with sustainability coming up on the agenda. The pork produced in Denmark is probably one of the most sustainably produced meat products in the world, today. So, this is something new we are bringing into this year’s exhibition.”
FOSS provides analytics that add value to quality and optimize production.
Kim Vejlby Hansen. CEO, FOSS:
“FOSS participates in CIIE and wants from the outcome to see or get a better understanding of, what is the future need for our customers, where is the industry moving in from a general perspective and what can FOSS´s role and participation be for the future”.
Confederation of Danish Industries, The Danish General Consulate in Shanghai and Food Nation have organised the 500 sqm Danish pavilion for more than 30 Danish food, beverage, food industry equipment, nutrients and agriculture companies.
SHOTLIST
- Opening ceremony CIIE
- SOUNDBITE Rasmus Prehn. Minister for Food, Agriculture and Fisheries,
“For many years, we have experienced a great match between the Chinese customer demands and the Danish high quality food products” - Kjeldsen Butter Cookie Stand
- Butter Cookie factory
- Butter cookies on shelf
- SOUNDBITE Mads Waage Petersen, Group CFO Kelsen:
“We are proud to be the leading Danish butter cookie producer, creating joyful moments for all consumers in China” - Butter cookies in Chinese supermarket
- SOUNDBITE Mads Waage Petersen, Group CFO Kel
- sen cont.:
“We have been doing business in China for many years, but we see the exhibition as an opportunity to build even stronger relations with our partners in China” - People talking together at CIIE
- Magazines from Danbred
- Screen showing pigs
- Drone at Danish Crown, Denmark
- Shot of Jais
- SOUNDBITE Jais Valeur, Group CEO Danish Crown:
“For us, the key focus in China is, of course, to serve Chinese consumers with the products that they prefer. We’ve been many years in China. It’s a very big market for us, actually. And we know it’s a market that has very high requirements and high standards” - Bacon in Chinese Supermarket
- SOUNDBITE Jais Valeur, Group CEO Danish Crown cont.:
“But, we can also see a new trend now lately with the COP 26, that has just been held that sustainability is coming up on the agenda. This also goes for China, and we can see that pork produced in Denmark is probably one of the most sustainably produced meat products in the world, today. So, this is something new, we are bringing into this year exhibition. Not just the basics of food safety, but also piling up the agenda of more sustainable products” - Chinese and Danish flags at FOSS stand
- FOSS testing equipment
- Drone of FOSS, Denmark
- SOUNDBITE Kim Vejlby Hansen. CEO, FOSS:
“FOSS provides analytics that add value to our customers by improving quality and optimizing production” - FOSS test equipment
- SOUNDBITE Kim. CEO, FOSS cont.:
“FOSS participates in CIIE and wants from the outcome to see or get a better understanding of, what is the future need for our customers, where are the industry moving in from a general perspective and what can FOSS´s role and participation be for the future” - Multiple shots of products and stands at CIIE
- Woman finding Danish export items in Chinese supermarket
- Entrance to CIIE – Danish pavilion
- Food Nation logo