ON INTERNATIONAL DAY OF LIGHTS – POSITIVE WORDS LIGHTED UP ITALIAN CITY

VIDEO 3.38

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PICTURE – app 10

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ON INTERNATIONAL DAY OF LIGHTS – POSITIVE WORDS LIGHTED UP ITALIAN CITY HIT BY CORONA.

15. MAY 2021 (PRESS SHOOTING)
BRIXEN
SOUTH TYROL ALPS
NORTH ITALY

LENGTH: 3.38

PRODUCER: ANDERS GARDE KONGSHAUG, VNR.TV +45 23103058

SOURCE: BRIXEN MUNICIPALITY

NO RESTRICTIONS

STORY
On the International Day of Light Sunday, the Water Light Festival usually illuminates the Alps in North italy, around South Tyrol and the old city of Brixen/Bressanone. 

But for the second time the Water Light Festival had to be cancelled due to the Corona restrictions in Italy. Italy is still having a curfew from 22.00.

Artist Petra Polliand has instead of getting all negative been setting up positive words all over the city.
On central places do you now find positive words in 6 languages, such as “Transform”, “developpe”, “Unfold” and sentences like “Life wants to be moved”.

Petra Polli found corona challenging due to the constant negative talk about the changes. Changes in opening hours and changes in closures. 

Instead Petra Polli searched to find the right positive words to write around the city as light art to the city and the world: “Vary”, “mature” and in Chinese “Expanding or Unfold”. 

The city of Brixen/Bressanone is usually full of people, but since Corona started has the streets and squares been empty in the evening.

Italy has for the last month 14.665 new deaths and a total 123.544, which is around the same as the UK (127.901). The positive rate in Italy is 1.167%​. 

Curato Stefanie Prieth knows corona is an individual challenge and scary for many in Italy and the world. She believes people will find multiple meanings behind this art, but hopes people will get inspired by the positive message.

Italy is doing better now, but it still got around 140 deaths yesterday pr. day, among the highest in Europe and nr. 14 in the world.

The Water Light Festival do not expect to cancel next year on May 16 and will on the next International Day of Light  light up Brixen and South Tyrol in the North Italian Alps with more than 30 big light-work installations.

End

SHOTLIST (PRE)

  • DRONE BRIXEN AND ALP’S NIGHT-SHOTS OF LIGHT ART AT HERRENGARTEN BY PETRA POLLI 

  • DRONE LIGHT ART AT KLOSTER NEUSTIFT BY PETRA POLLI 

  • ARTIST PETRA POLLI SEEN SETTING UP
    WORD ON DISPLAY: “Develope”, “Transforming”

  • SOUNDBITE ARTIST PETRA POLLI (NATIVE GERMAN):
    “Dieses Thema hat mich fasziniert, weil in den Medien immer wieder ständig Veränderungen gab: Veränderungen in den Öffnungszeiten, Veränderungen in den Schließungen, also alles Corona bedingt die ganzen Veränderungen. Insofern war dieses Thema sehr präsent. Das einzige was mich an diesen ganzen extrem gestört hat, war der negative Aspekt.
    (TRANSLATION ENGLISH):

(“This topic fascinated me because in the media there were always announcements about constant changes: Changes in opening hours, changes in closures, so everything changed because of Corona. In this respect, this topic was very present. The only thing that extremely disturbed me about all this was the negative aspect)

  • CLOSE WORDS IN ART:
    “Variere” (TRANSLATION (I): “To Vary”). “Maturer” (TRANSLATE.(F); “Mature”). “Chinese” (TRANSLATION: “Expanding or Unfold”).

  • KLOSTER NEUSTIFT “Das Leben will bewegt werden”.
    (Translate (UK): “Life wants to be moved”)

  • DRONE HERRENGARTEN: “Transform”

  • VOX-POP:
    ERICA KIRCHEIS, PR CONSULTANT
    “What I like about this work is actually, that the artist is trying to see the positive side of change. Change has two sides and we should now focus on the positive one”.

  • DRONE KLOSTER NEUSTIFT.
    LIGHT ART WITH WORDS:
    “Muter” (TRANSL: “Mutate). “Modellering” (TRANSL(uk):.: “MODELLERING).
    “Remodeller”(F)  (TRANSLATE(uk):: “Remodel”).

  • SOUNDBITE ARTIST PETRA POLLI (NATIVE GERMAN) CONT.:
    “Dann habe ich mir gedacht, es muss auch einen positiven Aspekt geben.
    Und dann bin ich auf die Suche gegangen nach diesen positiven Aspekt. Und habe den Begriff Veränderung in die Suchmaschine eingegeben und habe Synonyme gefunden. Diese Synonyme sieht man hier. Aber hier sind nur die positiven Synonyme zu sehen, die Veränderungen  implizieren“
    (TRANSLATION ENGLISH):
    (Then I thought to myself, there must also be a positive aspect. And then I went in search of this positive aspect. And entered the term change in the search engine and found synonyms. You can see these synonyms here. But only the positive ones that imply change are seen here”

  • DRONE LIGHT ART:
    SIGN: “Transformation” HERRENGARTEN, BRIXEN.

  • ARTIST PETRA POLLI SEEN SETTING UP CONT.

  • CURATOR STEFANIE PRIETH (NATURAL ITALIAN);
    “Credo proprio che il segreto dell’arte sia nel dialogare direttamente con lo spettatore. Infatti ci sono molteplici significati che stanno dietro a quest’opera e quindi ognuno di noi può capire ed interpretare qualcosa di diverso”
    (TRANSLATION:
    “I really believe that the secret of art is to have a direct dialogue with the viewer. In fact, there are multiple meanings behind this work and therefore each of us can understand and interpret something different)

  • SIGNS WITH WORDS WITH CASTE IN BACK
    “Neugestaltung” (G) (TRANSLATE (uk): “Redesign”). “Remodeller”(F)  (TRANSLATE(uk):: “Remodel”).
    “Change”. “Cuarire”(TRANSLATE(uk):: “To Heal”)

  • SOUNDBITE ARTIST PETRA POLLI (NATIVE GERMAN) CONT.:
    “Da will ich nicht viel vorgeben. Ich denke mir, wenn sie sich auf die Installationen einlassen, vielleicht einzelne Wörter lesen, vielleicht mit den einem oder anderen Begriff was anfangen können, sich vielleicht auch persönlich berührt fühlen, dann ist es schon sehr schön, was sie mitnehmen können.“
    (TRANSLATION UK:
    “I don’t want to pretend much. I think if they get involved with the installations, maybe read individual words, maybe can relate to one term or another, maybe feel personally touched, then it’s really nice what they can take with them”)

  • DRONE LIGHT ART WITH HERREN GARTEN, BRIXEN IN BACKGROUND
    SIGN: “Transformation” 

  • SIGN CLOSE: “Verbessen” (TRANSLATE (UK): “Improve”

  • DRONE OVER KLOSTER NEUSTIFT WITH MOUNTAINS IN THE BACKGROUND
    SIGN: “Das Leben will bewegt werden”.
    (Translate (UK): “Life wants to be moved”)

END

LINK: https://www.brixen.org/en/events/water-light-festival.html

LINKS:

Corona in Brixen

https://www.provinz.bz.it/sicherheit-zivilschutz/zivilschutz/aktuelle-daten-zum-coronavirus.asp#accept-cookies

Corona in the world

https://sundhedspolitisktidsskrift.dk/nyheder/3073-lynoverblik-dagens-tal-og-vigtigste-nyheder-om-coronavirus.html

If you have any questions, please let me know.

Yours sincerely

Anders Kongshaug

producer

+45 23103058

anders@vnr.TV