Video news releases (vnr) with Oslo in creative lights was broadcasted on the following news channels: ABC (US), FOX (US), CTV (Canada), Euronews (Europe), Channel 9 (Australia), EuroVision, China XinHua News and many other international, national and regional news-stations all over the world.
Based on the media’s averages figures from International Press, the Fjord Oslo Light Festival reached a minimum 558,051,160 views – excluding including China.
When adding repeats on TV- and web news a conservative estimate is 639,322,044 views.
Please see examples of broadcasts: https://vnr.tv/fjord-oslo-light-festival-videos-2021/
There was so many worldwide web-news, that took the video news about Fjord Oslo Light Festival, among others, msn.com, Yahoo, Associated Press, AFP (France), CGTN (Spain) and many other.
The monitoring found broadcasts in 19 countries and 110 media outlets/channels, where 28 web-news medias and 10 TV-news has worldwide coverage.
High media value.
Oslo was played in a total of 4 hours and 15 minutes + repeat on TV and web excl. China.
Leaving out traditional TV advertising, similar reach and media costs on Google and Facebook is estimated to be more than 6 mio.NOK/ 640.000 EUR.
Booking simular advertising time on the actual media channels would be even higher, excl. production & planning.
This monitoring report is a qualified estimate since editorial broadcasts are impossible to monitor in all languages and countries.
The actual viewer figures in the report is sourced from statistics and confirmations on broadcast views from Google, Kantar Media Monitoring, IP (International Television) and TV-stations.
See main production distributed here: https://vnr.tv/fjord-oslo-light-festival-2021/
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If any questions regarding TV, please contact:
Anders Kongshaug, producer, international TV. +45 23103058/ anders@vnr.TV
General press & info: http://fjordoslo.com/fjord-contact-2/