Here is shot video of how the process works – which so far has enabled all our vnr’s since 2007 to be broadcast.

STAGE 1 – Organizing

Presentation

Research

Discussions of angles

Organizing

Pre-distribution – incl. short text regarding events and how to angle it (Presseconference)

FASE 2 Produktion

Shooting – incl. current shots.

Editing – same day

FASE 3 – Distribution

Distribution of vnr´s requires perfect timing when dealing with multiple countries.
Deadlines in Asia and USA require different timetables and the content of the VNR might vary from network to network.
We work ahead for days, during and after publishing whilst maintaining a dialog with each person responsible for the different TV networks, to tailor to their needs.
In Denmark we are on the forefront of this area of expertise and among the few that are known internationally, in this business – we always manage to secure a broadcast.

FASE 4 – Report

Gathering of boradcasts – Google, measuring offices and TV-contacts

Editing of various segments – social, TV, presse and reports

Calculation of viewers – access to sources in all parts of the world. The only ones in Denmark

Social medie distribution of results

Press release in Denmark – incl. danish TV.

Final Report

Eksempler på vnr.TV´s video news releases

► 100 days to Tour De France starts in Denmark turning yellow

100 days to Tour De France starts in Denmark turning yellow

03:04

Copenhagen

Denmark

23.3.2022

Length: 3.04

Source: vnr.tv" target="_blank">vnr.tv with support from VisitDenmark, Grand Depart & TV-2

Producer: Anders Kongshaug+45 23103058

Free access/free copyright

STORY

The Tour de France cycling race will start in 100 days in Copenhagen, and 2 other stages across Denmark.

A clock on Copenhagen City Square started counting down the last 100 days before the Tour de France starts with a ITT in Copenhagen.

200 yellow bikers cheered and biked with the head of the world's biggest cycle race Christian Pruhdomme, Director A.O.C.

Cycling in Denmark is among the most popular in the world.

When you are 6 years old, 7 out of 10 Dane own a bike. 40% of the Danes cycle to work and school. Copenhagen has the most biked bridge in the world with 40,000 cyclists per day at Dronning Louises Bro.

The Tour De France is among the most popular sport events seen in Denmark. Many are going all yellow over the tour starts in Denmark, “I think we are super excited here in Copenhagen for the Tour de France is coming” express says biker Nina Skyhøj Olsen, Denmark.

The tour starts on the weekend Friday the 1th of July with a 13 km ITT. Second stage is 202 km. passing old viking and historic parts of Sjælland (Zealand) ending with a sprint on the 17 km long bridge the Great Belt Bridge. It is the first time a sprint takes place above the waters says Christian Prudhomme, Director of the sports company A.S.O standing in one of the 254 meter high pylones.:

“It will be incredible. It will be amazing. It will be so special. It will be the Grand Depart in Denmark.”

The 3rd. stage is 182 km in a more hilly area passing UNESCO heritage monuments, LEGO head office and historic war battles areas.

The Danish Tour de France stages got a royal greeting from the popular Crownprince Frederik of Denmark in a special video made at the Royal Palace. “We looking forward to seeing the riders here at Amalienborg's castle square”.

6 riders from Denmark have carried the leading yellow shirt and Bjarne Riss won the tour in 1996. Several Danes are also to be found as team-directors, mechanics and riders with Jonas Vindegaard being nr 2 last years Tour de France 2021.

For 10 years have Copenhagen and Denmark been investing in bike lanes across the country and 2022 is called “The Year of The Bike” investing in even more unique bike-infrastructure.

The network of national cycle routes span 4,770 kilometers (2,963 miles) across all of Denmark.

end

SHOT

Copenhagen City Square Big count-down-clock

Parade with 200 people on bike in Copenhagen - on worlds most biked bridge

Copenhagen bike-lanes VOX-POP - People on Bike

SOUNDBITE Nina Skyhøj Olsen, Denmark

“I think it's great. I think we are super excited here in Copenhagen for the Tour de France is coming. We're very excited that now there's 100 days to go and we can start to feel the excitement of all the people of Copenhagen that want to join us in this great party that this is going to be”.

SOUNDBITE Troels Kjær

“Tour De France in Denmark, I think it's fantastic. I'm really looking forward to it”

Big count-down-clock starts “100 days to the start of Tour De France” in Copenhagen, Denmark

Official route map:

TDF rutekort grafisk 1200x1200 px_012.png (1200×1200) (letourcph.dk" target="_blank">letourcph.dk)

Drone Bicycles in the country. Yellow fields with bikers.

Drone from Great Belt Bridge

Great Belt Pylonerne. Christian Prudhomme, Director of the sports company A.S.O., stands on top of one of the two pylones.(TV2)

SOUNDBITE Christian Prudhomme. Head of Tour De France on top of one of the two pylones.

“It will be incredible, it will be incredible. It will be amazing. It will be so special. It will be the Grand Depart in Denmark. Copenhagen, all the cities and the Great Belt Bridge, the one and only.”

Drone from Great Belt Bridge

Copenhagen bike lanes

SOUNDBITE Crown Prince Frederik (French):

Ab. Aujourd'hui, c'est 100 jours avant le début du Tour de France au Danemark et j'ai hâte de voir les coureurs ici sur la place du château d'Amalienborg

Translation (ENGLISH):

Ab.Today is 100 days until the Tour De France starts in Denmark and I look forward to seeing the riders here at Amalienborg's castle square ”

Copenhagen bike lanes

SOUNDBITE Nina Skyhøj Olsen

“We have been waiting for it for some time. It was postponed because of the COVID pandemic. So we are very ready to start celebrating.

SOUNDBITE Max Hellen-Hegelund

“Personally. I'm going to see them all full length. I'm going to see it after the tour. I'm going to see them while they ride. I live close to where they're going to ride by so I'm going to see them in person, which is a dream of mine, it's going to be so nice.”

Copenhagen bike lanes

END

links:

For more information, visit our Tour de France press room: www.visitdenmark.com/press/press-room/tour-de-france" target="_blank">www.visitdenmark.com/press/press-room/tour-de-france