CIIE – Biggest Danish participation ever

​Denmark’s participation is larger than ever before and also among the largest at CIIE 2021.

Since CIIE started has the Danish Pavilion at CIIE seen an large increase in the number of Danish exhibitors, even with the pandemic’s travel restrictions to enter China.

The size of the pavilion was last year 300 sqm and this year 500 sqm. “It is the largest pavilion Denmark have ever constructed in China”, says Søren Falck, Head Of Delegations at Danish Industry, that has organised Denmark’s participation since the beginning of CIIE together with the Consulate General of Denmark in ShangHai

More than 30 companies will be present on the pavilion, primarily Danish food, agri and nutrition companies.

Denmark is a quality foodnation with a long tradition of trading with China.
In fact 26% of the pork sold in China comes from Denmark.
Denmark was also the first country to introduce compulsory pasteurisation of milk.

“We have a close collaboration with a broad range of stakeholders in China”, say Lise Walbom, CEO of FoodNation – the official marketing organisation for Danish farming and fishery, “and this is, of course, a fundament for continuously meeting the expectations of the Chinese consumers and business partners within food safety”.
The collective Danish farmers has a tradition for raising international standards for food quality and safety, working in close cooperation with universities, Danish Authorities and the business.
The Danish food cluster communicates with each other  inorder to produce healthy, safe, and accessible food.
“Denmark deliver sustainability, food safety, consistency, food quality and organic production,” say Lise Walbom, CEO of FoodNation. “This cooperation is, of course, important, and we are really looking forward to developing this cooperation in China with the take off on the CIIE 2021”.

The culture for collaboration is at the heart of the Danish approach to securing a fast response to any food safety threat and the development of quality.


China the biggest market in Asia
The expansion of Danish food exports to China since 2008 makes China the biggest market in Asia with a huge gap to Japan and even a bigger gap down to Saudi Arabia.


Denmark’s success in China is driven by pork exports, accounting for nearly 9.3 billion Danish kroner (1.4 billion US dollars).

The most imported products to China are pig, shellfish and various services within energy, transport and technical solutions.  

There are a lot of Danish companies exhibiting in halls on their own or also together with their Chinese partners at CIIE.