2. AUGUST 2016
PRODUCER ANDERS GARDE KONGSHAUG +45 23103058
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Olympics always starts with opening up country hosthouses. The only country on the famous beaches of Rio is Denmark and the pavilion is predicted to be a popular hangout with daily DJ sessions, concerts, LEGO plays, Mermaid festival, where Brazilians and people from all over the world can come, dress up and hang out.
The construction took 2 months – see time lapse.
The striking 300m2 pavilion has been designed by acclaimed Danish architecture firm Henning Larsen Architects. It´s simple, light and bright expression is a reference to Nordic architecture and design and to Denmark´s maritime history. The design is also inspired by Rio de Janeiro´s hilly landscape and pays tribute to Brazilian architect Oscar Niemeyer.
The Pavilion was officially opened early by the His Royal Highness Crown Prince Frederik of Denmark and Mary in the presence of members of the Danish Royal family and the Olympic Committee. Crownprince Frederik is also member of IOC.
The Royal family all had to test the virtual reality trips to Denmark and much more. The pavilion is predicted to be a popular hangout.
The tune “The Girl from Ipanema” was song by Brazilian musician Daniel Jobim, grandson of the composer Antonio Carlos Jobim, together with National Danish Girl´s Choir.
The Pavilion also has LEGO, lots of shas shareable, interactive and engaging experiences, music workshops, futsal, golf and yoga sessions.
At night the lights on the white sails creates the Danish and Brazilian flag, but also the world´s colours.
1. TIME-LAPSE PAVILION BEING BUILD ON IPANEMA BEACH
2. CROWN PRINCE ARRIVES
3. INTERVIEW IOC MEMBER AND CROWN PRINCE OF DENMARK FREDERIK.
This is a very good sign in the middle of the beach, that is very, very famous. So, there will be a lot of visitors and I think the Danes are well prepared to show they are very good at.
MARY, CROWN PRINCESS:
“Imponerende og simpelthen den flotteste udsigt man kan håbe på”
(Translation: “Impressive and simply the best view you can hope for).
4. INTERVIEW ARCHITECT SØREN ØLLEGAARD
Well i mean for us to be able to make a pavilion on Ipanema beach in Rio De Janeiro is a fantastic opportunity; so therefore of course i mean its a danish pavilion, but for us its very much about an invitation for the world, it´s an invitation and celebration of the olympic games. I think that´s the main goal. The content of the pavilion is a lot about sustainable cities; ways of living in sustainable cities; a lot about biking.
6. JOAQUIM MONTEIRO RIDES A BIKE AND IS ASKED A QUESTION.
Interviewer: Should you have more bikes in Rio?
Monteiro: Yes, definitely
7. INTERVIEW BRAZILIAN AMBASSADOR TO DENMARK JOAQUIM MONTEIRO
Definetly, now we have a very huge partnership with Denmark and we are very proud to have all the athletes and Denmark here, so we feel very confident about the games, and we hope you enjoy the city as well
8. Crown Prince Joachim trying out VR headset inside the Danish Pavilion
9. INTERVIEW CROWN PRINCE JOACHIM
I think this is quite an iconic location; I think the whole idea of having, sort of, the idea before everybody else shows the ingenuity. Everybody who walks along Ipanema beach, whether they are brazilian, whether they are from Rio or whether they are from around the world,well they will be attracted and then they will have a little inspiration of what Denmark has to offer
10. The National Danish Girl´s Choir and Brazilian musician Daniel Jobim singing “The Girl from Ipanema”
11. INTERVIEW DANIEL JOBIM
Yes, the music combines so well; Danish music and Brazilian music, the styles, the harmonies, it´s so beautiful
12. INTERVIEW ARCHITECT SÃ˜REN Ã˜LGAARD
We think that white is the right colour to be on a beach at daytime, but at night time we celebrate all colours of all nations. Of course the Brazilian flag is evident, i mean, at night time the lights here will turn around and will make different colours and projections to the fabric here, and that will create, like, this very special atmosphere of united colours.
13. The Danish Pavilion shown at night, changing colours.
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GENERAL PRESS RELEASE
HRH Crown Prince Frederik of Denmark opens spectacular Danish hospitality house on Ipanema Beach
To the tunes of the National Danish Girls Choir and Brazilian musician Daniel Jobim singing “The Girl form Ipanema”, his Royal Highness Crown Prince Frederik of Denmark opened the Danish hospitality house – a pavilion dubbed Heart of Denmark Corao da Dinamarca today, 2 August. During the Olympics, the pavilion will showcase some of the best Denmark has to offer. Located on the iconic Ipanema beach, the Heart of Denmark is designed as an innovative and creative platform for sharing stories about Denmark and highlighting the Danish way of living to an international audience in a fun and entertaining manner.
With lots of shareable, interactive and engaging experiences, daily DJ sessions, concerts, brick-building activities, music workshops, futsal, golf and yoga sessions, virtual reality trips to Denmark and much more, the pavilion is predicted to be a popular hangout.
The striking 300m2 pavilion has been designed by acclaimed Danish architecture firm Henning Larsen Architects. Its simple, light and bright expression is a reference to Nordic architecture and design and to Denmark´s maritime history. The design is also inspired by Rio de Janeiro´s hilly landscape and pays tribute to Brazilian architect Oscar Niemeyer.
The Pavilion was officially opened on August 2nd by the His Royal Highness Crown Prince Frederik of Denmark in the presence of members of the Danish Royal family and the Olympic Committee, President of the EOM (Empresa Olmpica Municipal), Mr. Joaquim Monteiro de Carvalho, the Danish Ambassador to Brazil, Mr. Kim Halund Christensen, Olympic Attach for the Danish Olympic Committee Rio 2016 and President Danish-Brazilian Chamber of Commerce, Mr. Jens Olesen, and key partners of the Heart of Denmark initiative, including Henning Larsen Architects, John Mast, One Sails and Martin Professional.
The Danish Ministry of Business and Growth and VisitDenmark are co-hosting the Heart of Denmark event, which is supported and developed in cooperation with The Industry Foundation, Nordea-fonden, Realdania and Grundfos as well as 64 Danish companies and organizations. It is one of the largest Denmark branding and marketing efforts in recent years.
Says CEO of VisitDenmark, Mr. Jan Olsen:
The Danish pavilion will provide the backdrop for a largescale Denmark promotion of Danish business, culture, sport and tourism during this year´s most prestigious sports event. Denmark is a small Nordic country, relatively little known outside of Europe. Thus, we are delighted to get the opportunity to share some of the best of what Denmark has to offer across sectors, brands and products and to showcase the country in all its finery adding to the global understanding of Danish values and creativity.
The Danish pavilion is open to the public 3-21 August 2016 from 11am to 10pm. Admission is free.
NOTES TO THE EDITOR
Info about the composer of Girl from Ipanrma
Download raw video file here
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