ROSKILDE IS MORE THAN A MUSIC FESTIVAL

SHOT

1. ROSKILDE FESTIVAL ORANGE SCENE 
2. MANY PEOPLE
3. TENT AREA
4. TRASH AND DESTROYED TENTS
5. CIRCULAR LABS ENTRANCE
6. INSIDE CIRCULAR LABS
7. UPCYCLED LAMP
8. SOUNDBITE Kristine Barenholdt Bruun, Leader Circular Lab, Roskilde Festival:
   “So we are here to give young people the possibility of basically changing the world, creating the green, sustainable world that they’re dreaming about. They come here with all these really cool, circular solutions, but they desperately need a place to test their solutions in order to become just a little bit better and gain the insights that they need to to be able to further develop their product.”
9. TRASH AND TENTS
10. UPCYCLED RAINCOATS
11. PEOPLE TRYING RAINCOATS
12. SOUNDBITE Barbora Surá, CEO, OUR SHIFT
    “For Roskilde Festival we prepared these prototypes of upcycled raincoats because we are solving the issue of people just leaving their tents after the festival is over in the campsite area and there’s just so much waste afterwards which goes to landfills or is burned. So instead of letting this happen, we are taking the fabric from the tents and making these upcycled raincoats.”

1. TENTS AND TRASH
2. SOUNDBITE Barbora Surá, CEO, OUR SHIFT
   “I believe that there’s just so much waste around us. And, you know, we know the impact it creates, that it releases CO2 emissions and all this stuff. So why to waste these resources and not to actually ever use them again? Because they are perfectly fine. The fabric from the tents is just great and it’s very sturdy. So it’s perfect for raincoats.”
3. TRASH AND TENTS
4. SOUNDBITE Barbara Švigová
   “I think it’s such a fabulous idea because if you look around at the festival, there’s so much trash and there will be so many tents left around and normally they just burn them right. They cannot use them again because maybe they are torn apart. So turning them into those raincoats, it’s so cool. I already signed up on the waitlist. I really want to like the green one. I don’t know if you can see it in the background, but it’s so nice.”
5. PEOPLE POSING IN RAINCOATS
6. CIRCULAR LAB SIGN
7. SOUNDBITE Kristine Barenholdt Bruun, Leader Circular Lab, Roskilde Festival cont.:
   “We can see is actually already when they’re here, a testing phase, we can see that it creates some sort of change in behavior because what the guests tell us who interact with the products is that they’re more likely to buy this product both at the festival, but also when they come back home in their normal society.”
8. TENTS AND TRASH
9. SOUNDBITE Barbora Surá, CEO, OUR SHIFT
   “It’s a really good testing ground for us. And now it’s started raining, even so, the demand is even getting higher. It’s amazing.”
10. SOUNDBITE, Anna Boholm
    “You can just use the tents that all the lovely festival people leave here.”
11. LOVELY FESTIVAL PEOPLE 
12. ROSKILDE FESTIVAL ORANGE STAGE WITH CONCERT.

END